In the 1970s, cowhide suitcases were very popular for several reasons, cowhide was very strong and durable, making it ideal for making suitcases and travel bags. Cowhide has long been used for this purpose because it is able to withstand the stresses and abrasions typical of air and land transport.

Furthermore, cowhide was considered a high quality and prestigious material, which gave an elegant and sophisticated look to the suitcases. In the 1970s, traveling was considered an exclusive and luxurious experience, and cowhide suitcases were the perfect symbol of this lifestyle.

Finally, the use of cowhide suitcases was also a matter of fashion and trend. In the 70s, fashion was characterized by a bohemian and hippy style, which saw the use of natural materials and the enhancement of craft traditions. Cowhide suitcases fit perfectly into this context, representing a trendy and stylish option for travelers from all over the world.